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LA HISTORIA DE LA INTERNET

Friday, March 17, 2017

What is the Blue Ocean Strategy?

Blue Ocean Strategy is a book published in 2005 and written by W. Chan Kim and Renée Mauborgne, professors at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim & Mauborgne argue that companies can succeed not by battling competitors, but rather by creating ″blue oceans″ of uncontested market space. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture blue oceans. The expanded edition of Blue Ocean Strategy was published in February, 2015. This edition updates all strategic moves in the book, bringing their stories up to the present, and adds new chapters on achieving strategic alignment and avoiding red ocean traps as well as expanding the discussion on sustainability and renewal.

Wednesday, March 1, 2017

Introducing Handle the new robot of Google .. that gives a little fear to some people. Este es Handle el nuevo robot de Google que mete miedo a algunos


Friday, January 27, 2017

Simon Sinek: Cómo los grandes líderes inspiran la acción


The Millennials according to Simon Sinek (English motivator)